Our Team

Kayla Hoorelbeke


A graduate of the University of Miami, Kayla received her degree in Marketing with a minor in Accounting and went on to obtain her Masters in Business Administration graduating magna cum laude, also from the University of Miami. During her education, she used her analytical thinking skills to focus on marketing research while also studying consumer behavior in the service industry.

In addition to her education, Kayla has more than 10 years of experience in the orthodontic industry and is currently Vice President for the financial consulting company, JMShoemaker Consulting, Inc and the orthodontic payment compliance system, AccounTrac, Inc. It is with these companies she learned to analyze orthodontic financial figures to diagnose ways to maximize cash flow in the practice, and saw the positive effects of using quality collection activity as a marketing tool. Using her experiences, she wanted to develop a way to use the same precise, diagnostic manner to analyze the case acceptance and patient relationships in the practice. This was the birth of Informed Image.

Armed with more than a decade of experience in the orthodontic industry and an MBA, Kayla brings a unique combination of creativity, management insight, and orthodontic experience to help you strategize and maximize the marketing in your practice.

Casey Hoorelbeke


As Co-Owner and leader of the tech department, Casey optimizes remote accessibility with our clients, implements the newest hardware and software for maximum efficiency, and patiently troubleshoots day-to-day to keep us in constant operation.

Casey is a native of Los Angeles and received his bachelor’s degree from Indiana University.  His unique combination of patience under pressure and competitive perseverance is something he developed during his eight years as a professional baseball player. As a relief pitcher in several organizations, including the Dodgers and Mets, he traveled across the country honing his ability to handle stressful situations, learning how to work cohesively with a wide variety of people, and understanding that each challenge requires it’s own unique approach.  As a league-leader in pitching appearances nearly every season he played, it’s clear Casey is not afraid to work!

Now he uses the expertise he gained each off-season and applies it full-time to assist Informed Image’s clients with a variety of services including technical advice, website guidance, HIPAA-compliant email solutions with Google Workspace, and even graphic design/advertising solutions. His goal remains constant — pushing each and every client he works with to the next level of efficiency and professionalism.

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Send us a message, or ask us a question.  We would love to work with you!